The Avett Brothers, Cheerwine®, the legendary soft drink of the South, and Deering, the Great American Banjo Company, join together to present the Legendary Giveback Campaign for 2012. As part of this Deering has created the very first “Cheerwine Red” maple banjo with a custom head signed by The Avett Brothers. This is being auctioned off for charity on eBay beginning October 25th and closing November 4th, 2012.
Three major charities will benefit from this partnership.
This resonator back banjo is crafted with a hard rock American maple neck, 3-ply violin grade maple rim, and stained a stunning custom Cheerwine Red. Modeled after Deering’s Goodtime 2 banjo, it is remarkably light, weighing only 5 ½ pounds; about the same as an acoustic guitar. The custom drum head of the banjo bears the unique artwork of the Legendary Giveback Campaign by Ken Taylor. As a special bonus it comes with a pickup installed so it is appropriate for acoustic/electric playing needs. The auction package also includes a gig bag carrying case.
This banjo is American made, right down to the banjo head made by Remo in California.
Deering, The Avett Brothers and Cheerwine are happy to join their resources in this effort to help improve the world community.
About the Deering Banjo Company
Deering Banjo Company was founded in 1975 as the world’s specialist in banjos and has grown to become the largest manufacturer of American made banjos in the world. Located in Spring Valley, CA, Deering produces all of its quality 4-string, 5-string, 6-string, and 12-string banjos in the same U.S. facility and boasts the most knowledgeable team in the industry. Always on the cutting edge of banjo innovation, Deering is proud to have artists such as Bela Fleck, Mumford & Sons, Steve Martin, Taylor Swift, Keith Urban, The Avett Brothers, and Dropkick Murphys play their banjos. Visit www.deeringbanjos.com to learn more about Deering Banjos or call their toll free number 800-845-7791.
CHEERWINE: Born in the South. Raised in a Glass.
Launched in 1917 by L.D. Peeler, Cheerwine is a soft drink with a flavor that always surprises. It is an iconic brand from North Carolina. Owned and distributed by the Carolina Beverage Corporation and Cheerwine Bottling Company in Salisbury, N.C., the 95-year-old company is still privately owned and managed by the same founding family; four generations of whom have worked there. Cliff Ritchie leads Cheerwine as president and CEO. Available in supermarkets and convenience stores in select states nationwide and on the website at www.cheerwine.com.
About The Avett Brothers
The Avett Brothers formed in 2001 in Charlotte, North Carolina when banjoist Scott Avett and guitarist Seth Avett joined forces with standup bass player Bob Crawford. Raised in the textile town of Concord, North Carolina, the Avett Brothers were influenced by their dad, Jim Avett, who had a box of eight-track tapes that Scott and Seth picked through, listened to and digested. It included albums by Bob Dylan, Neil Young, Crosby, Stills & Nash, and Jim's own folksy duo, Common Decency. Other roots musicians from the folk and country realms filtered into their subconscious, too. Because of their wide range of influences, the Avett Brothers might be described as a rootsy amalgam of folk, country, bluegrass, rock and pop – with a jab of punk-style dynamics here and there. More information about the Avett Brothers can be found at www.theavettbrothers.com or Facebook.com/theavettbrothers.
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